In the highly competitive food sector, every second and every inch of shelf space matters. Consumers make purchasing decisions in milliseconds, and according to various industry studies, 72% of them say that packaging and label design directly influence their buying decisions. In this context, the label is no longer just an informative support, it becomes a strategic tool for sales, differentiation, and brand communication.
What Are Food Brands Looking for in a Label Today?
Purchasing, marketing, and quality managers in food companies, whether dealing with dietary supplements, beverages, nuts, dried goods, frozen foods, or ready-to-eat products, face the challenge of finding labeling solutions that meet not only technical requirements, but also commercial, regulatory, and sustainability standards. In this process, the label becomes a key ally in connecting with the consumer, complying with food industry regulations, and delivering added value at the point of sale.
Functional Food Labels
Functionality plays an essential role in the development of modern food labeling solutions. Beyond design, brands are seeking labels that enhance user experience, protect the product, and provide safety. Labels with opening and resealing features are especially useful for portioned consumption products such as snacks or nuts, while oxygen barrier labels help preserve the food’s freshness and quality.
Tamper evident labels are also in high demand, they act as a seal of integrity, ensuring that the product has not been opened or manipulated before reaching the end consumer. In the dietary supplement category, where extensive regulatory information is required, booklet labels are an effective and practical solution. These labels provide ample space for legal texts, instructions, multilingual content, and nutritional data, without compromising the front-facing design.
Additional formats such as peel-off labels, handle labels for transportation, and promotional labels with coupons or “stop & buy” messages help boost product visibility and encourage impulse purchases directly at the shelf.
Sustainable and Responsible Labels
Sustainability is now a top priority in food packaging, driven by consumer demand and strict European regulations. In labeling, this translates into the adoption of recyclable and compostable materials, as well as eco-friendly adhesives and designs that minimize the use of liners while maintaining technical performance.
Environmental certifications play a critical role in demonstrating a brand’s commitment to sustainability. For example, using FSC®-certified materials ensures full traceability of paper from responsibly managed sources, offering transparency and building trust with environmentally conscious consumers. In short, sustainable labeling not only reduces environmental impact but also strengthens brand positioning and drives long-term loyalty.
Design That Combines Visual Appeal and Technical Resilience
Food labels must strike the right balance between aesthetics and durability. The label is often the first visual contact with the brand, but it must also withstand demanding conditions. This is particularly crucial for cold drinks, refrigerated or frozen foods, and dried products, where moisture, low temperatures, and exposure to oils or grease can jeopardize label integrity.
For this reason, beyond graphic appeal, food labels must be technically robust. Everything from the material selection to the finishing touches plays a role in the label’s legibility, resistance, and overall perception on the shelf.
Why Choose Germark for Your Food Labeling Projects?
At Germark, we have been working alongside food brands for over 60 years, ranging from global corporations to fast-growing small and medium-sized enterprises. Our value proposition is built on providing a complete, technically sound, and personalized solution for each specific need. We support our clients from initial development to final market implementation.
Complete Solution: Labels + Labeling Systems
One of our key advantages is that we not only design and manufacture labels, we also supply labeling machines tailored to each production line. This ensures full compatibility between label and equipment, optimizing operational efficiency, minimizing technical issues, and helping reduce costs across the entire process.
Proven Quality Through Technical Testing
We have an in-house quality department where we conduct real-world testing, under conditions such as temperature changes, humidity, or freezing, to ensure each label performs as expected. This is particularly important for sensitive sectors like frozen foods, modified atmosphere packaging, or irregularly shaped containers, where labeling reliability is non-negotiable.
From Concept to Shelf
We know every project is unique. That’s why our team of specialists guides clients through every stage: from concept definition and material selection, to graphic design, technical validation, and final production. Our consultative approach enables us to offer customized solutions aligned with product specifications, sales channels, and market regulations.
Proven Experience in Promotional Campaigns
We’ve participated in numerous promotional campaigns for food brands, creating labels with a strong marketing focus tailored for the point of sale. Several of these campaigns have resulted in notable increases in product turnover and shelf visibility, especially in categories like snacks, beverages, and ready-to-eat items.
Certifications and Food Safety
Germark holds the most stringent certifications in the market. These include BRCGS Packaging Materials, essential for food contact compliance, ISO 9001 for quality management, and ISO 14001 for environmental management. We are also certified for Halal in select projects, serving international clients with specific dietary standards. These certifications are a testament to our commitment to excellence, regulatory compliance, and full traceability across the supply chain.
Our Commitment to Sustainability
Sustainability is not just a trend, it’s a responsibility. At Germark, we work with FSC®-certified, recyclable, and compostable materials, and have adopted production processes focused on energy efficiency, waste reduction, and responsible resource use. This allows us to help our clients meet their ESG goals without compromising on technical performance or product aesthetics.
What Kind of Food Labels Do You Need?
At Germark, we offer tailored solutions for all types of food products. We create labels for dietary supplements with extensive technical and legal content in booklet format, tamper evident labels for secure packaging, promotional labels for snacks and beverages, peel-off and transport labels for enhanced usability, and sustainable labels that meet the highest environmental and social standards.
Looking for a Food Label Supplier Who Truly Understands Your Product and Business Needs?
At Germark, we help you create labels that perform, protect, and sell.
📩 Contact us by filling out the form below.
